Industry Analysis 2 – The Toys To Life Fad
March 30, 2015
To the Sky, Infinity, and Beyond: The Rise and Influence of Skylanders’ “Toys to Life” Figures If one were to walk up to any child today and ask if they know what Skylanders is, it would be highly improbable to hear, “No,” in return. This juggernaut of a video game…
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